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Gianni Infantino's new FIFA Club World Cup
BREAKING
Features
Time to read: 8 min
FIFA Club World Cup: How partners are building anticipation for a new format
June 6, 2025
Logo of Euro 2024 in Germany. Detail at Official Adidas soccer ball Fussballliebe for Euro 2024 placed on green grass.
BREAKING
Data
Time to read: 2 min
Research finds consumer disconnect for Euro 2024 sponsors
June 10, 2024
BREAKING
Asia
Time to read: 2 min
Alcohol restrictions revealed for World Cup 2022 in Qatar
September 5, 2022
BREAKING
Regions
Time to read: 2 min
Mengniu becomes FIFA World Cup Qatar 2022 official sponsor
October 25, 2021
Microsoft looks to ‘digitally transform' football in LaLiga extension
BREAKING
Partners
Time to read: 2 min
Microsoft looks to ‘digitally transform' football in LaLiga extension
May 20, 2021
BREAKING
Integrity
Time to read: 3 min
UEFA joins in global sporting social media boycott
April 30, 2021
BREAKING
Sponsorship
Time to read: 2 min
NBA nets new beer partner in Michelob Ultra
July 24, 2020
BREAKING
Fan Engagement
Time to read: 2 min
La Liga launches in-house musical and football festival
March 24, 2020
BREAKING
Football
Time to read: 2 min
Premier League unveils historic Hall of Fame
February 27, 2020
BREAKING
North America
Time to read: 2 min
Brooklyn Nets toasts new Budweiser activation
November 25, 2019
01:01
BREAKING
Spain
Time to read: 2 min
Budweiser crowns Sergio Ramos in latest partnership
October 11, 2019
BREAKING
Italy
Time to read: 2 min
Juventus toasts three-year Budweiser partnership
October 10, 2019
BREAKING
Sponsorship
Time to read: 2 min
Budweiser drinks in new deals with
La Liga and the Premier League
July 23, 2019
BREAKING
Sponsorship
Time to read: 2 min
Budweiser unveiled as the NWSL's first official beer sponsor
July 8, 2019
BREAKING
Integrity
Time to read: 3 min
US women's football team generates higher revenues than men's team
June 18, 2019
BREAKING
Sponsorship
Time to read: 2 min
England's Lionesses score new partnership with Budweiser
March 11, 2019
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Manchester City’s ‘irrefutable evidence’ to be revealed in appeal
2
Deloitte approved falsified Abramovich accounts, BBC finds
3
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
4
Partnership Playbook: Nestlé’s NBA deal, Relevent’s UEFA win and Uber Eats
5
LIV Golf accuses DP World Tour of interference over player ban
6
CONMEBOL swaps betting ads in Brazilian broadcasts after ban
7
Netflix secures Spanish rights to the 2030 World Cup
Features
Sideline Moves: Arsenal layoffs
BREAKING
Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
BREAKING
Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
BREAKING
Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
BREAKING
Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026